In a class I authored and often teach there is a section on information warfare and one of the topics is perception management. I tell my class there is a battle for their minds. Please forgive me if you find the following offensive, I mean no disrespect to anyone.
So what are we to do? Well we need to be very careful with what we let enter our "eyegates" and "eargates". We are bombarded with so much information, we do not have time to properly examine each item closely and then start to develop a significant confirmation bias.